Founders and operators who've built something real and are willing to share how.
Jared Mehr
VP Sales
Pura Vida
Jared Mehr was the VP of Sales at Pura Vida, where he built and scaled the brand’s wholesale program from the ground up - growing it from $0 to over $35 million annually. With 15 years of experience and more than $100 million in lifetime sales, he’s led a 30+ person rep team, attended 150+ trade shows, and helped place Pura Vida in over 3,500 retailers each year. Jared brings deep expertise in sales strategy, team leadership, and retail growth.
Raymond Johnston
Head Coach at DTC DOJO / Partner at Right Hook
Right Hook
Ray Johnston is a former brand-side launch expert who now partners with and coaches emerging DTC brands. He leads the DTC DOJO mentoring group and serves as a partner at Right Hook Digital.
Paddy McLarnon
Founder, PM Digital
PM Digital
Paddy McLarnon – Founder, PM Digital
Conversion-Obsessed.
Paddy McLarnon is the founder of PM Digital, a next-generation Shopify & CRO agency that helps DTC brands scale smarter with conversion-first design, development, and testing. His agency builds and optimizes full funnels, not just fancy websites for brands ready to win online.
With clients like Viia Hemp and high-volume Shopify stores from the AGS portfolio, Paddy is at the front line of what actually drives growth: deep strategy, fast execution, and a testing culture baked into everything. He’s also behind Bug Portal, a Shopify QA app built to give brands peace of mind.
At heart, Paddy is a team-builder, experimenter, and operator obsessed with helping brands make more profit through better journeys. No fluff. Just real insights, sharp systems, and an all-in-one agency model that’s making the traditional dev + CRO setup feel… outdated.
Jacques Spitzer
CEO
Raindrop
His 4x Emmy® award-winning, eight-figure agency (Raindrop) has generated over a billion views and a billion dollars in campaign sales for brands, like Native, Gruns, Dr. Squatch, Spruce, Dude Wipes, Perfect White Tee, Sprouts and more. Raindrop was also behind the top performing YouTube ad and the Dr. Squatch Super Bowl commercial.
His work has been featured in publications such as Forbes, AdAge and Entrepreneur Magazine and he was recently named one of the “most influential people in San Diego,” according to the San Diego Business Journal and was named one of “California’s most visionary CEO’s” by the Los Angeles Times, who added, “Raindrop’s creative success and results have put San Diego on the map for creative work across the country.”
Brett Curry
CEO
OMG Commerce
Brett Curry is the CEO of OMG Commerce, a performance marketing agency, Google Premier Partner and Amazon Ad Partner. Brett is the host of eCommerce Evolution Podcast a leading DTC podcast. He and his team accelerate growth for retail brands utilizing Google, YouTube, and Amazon ad as well as offering full Amazon Brand Management and Email and SMS marketing. They manage over $100 Million per year in ad spend and have worked with an impressive array of brands including NATIVE, Crumbl Cookie, RTIC, Monin, Organifi, Madison Reed and many more. He's a frequent speaker on top industry stages like Prosper Show, SellerCon, Traffic & Conversion Summit, Social Media Marketing World, and more. He's also been featured on top industry publications such as the Shopify Blog and more.
Kamal Razzak
CEO & Creative Strategist, MHI Media
MHI Media
Kamal Razzak is the founder of MHI Media, an agency that builds high-performance ad engines for fashion brands. He started out running Facebook ads for a friend’s streetwear brand from a bedroom and a garage, eventually helping them hit £100K days. Since then, he’s scaled dozens of fashion businesses to 7 and 8 figures. Kamal’s approach is simple: focus on story-driven creative, test fast, and build systems that scale. He doesn’t care about awards or buzzwords, just results.
Today, MHI handles over $50M/year in paid spend, working with brands that want more than a few good ads, they want a content machine.
Chris Lang
Co-Founder
Fresh Chile
Chris Lang is the marketing mind behind one of the top 1% performing Shopify stores in the world: Fresh Chile
He helped grow the brand from farmers’ markets to nationwide success using a story-driven content strategy that powers everything organic social, email, SMS, and paid ads.
Chris is the founder of MOVE, a creative agency focused on blending storytelling with performance, and host of the Share Your Story podcast.
Whether he’s filming in a chile field or mapping a multi-channel campaign, his mission is the same: build trust through story, then scale it with strategy.
Marin Istvanic
Founder
Inspire FB Ads
Marin Istvanic helps DTC brands like The Oodie and Vessi scale profitably using Facebook ads.
He is known for breaking down high spend ad accounts, testing and scaling frameworks, and teaching founders how to work with the algorithm instead of fighting it.
Marin has managed and analyzed tens of millions in ad spend, focusing on structure, optimization, and repeatable performance systems that drive consistent five and six figure months.
His mission is simple: improve performance first, then scale with confidence.
Kristin Keys
Director of Customer Experience
Baseball Lifestyle 101
Kristin Keys is the Director of Customer Experience at Baseball Lifestyle 101, where she leads CX strategy across Shopify, Gorgias, and multi-channel support operations. She specializes in building high-performing teams, optimizing workflows, and turning customer experience into a growth lever for modern DTC brands. With experience managing both in-house teams and outsourced call centers, Kristin focuses on operational excellence, efficiency, and delivering service that matches brand promise at scale.
