Why We Built the DTC Growth Summit

Most conferences are too big, too vague, or filled with sponsor pitches. We created the DTC Growth Summit to be something different — a founder-first, tactical event designed for operators who are actually in the trenches building real brands.

Our mission is to bring together the brightest DTC minds and create a space where every conversation leads to growth. We believe in clarity over hype, strategy over theory, and real-world results over vanity metrics.

The Summit focuses on three things that matter most:

Founder-First:

Content shaped for operators who live and breathe their brands.

Tactical:

No fluff, no filler — just proven strategies that work right now.

Intimate:

With only 75–100 attendees, you’ll actually connect with people who share your challenges and goals.

Our Team

Michael Alt

Founder of Upstack Data – helping Shopify brands improve tracking, identity resolution, and ad efficiency. A software engineer with 20 years of product experience, Michael works with top DTC brands to lower CAC and boost revenue through cleaner data.

Johnny Hickey

Chief Marketing Officer of Perfect White Tee and Founder of Delfina Marketing. He’s helped scale the brand past $60M in annual revenue and partners with fast-growing DTC companies to sharpen strategy and drive acquisition.

Chris Lang

Co-Founder of MOVE Agency and architect behind Fresh Chile, a top 1% Shopify brand. Chris is passionate about creative storytelling, community building, and hosting meaningful conversations through the Share Your Story podcast.

Benn Walsh

Growth strategist with 8+ years in eCommerce, former Head of Growth at Factheory, and a key player in scaling multiple 7–8 figure wellness and lifestyle brands.

Paula

Project Manager at Delfina Marketing. Paula coordinates creative teams, manages processes, and ensures marketing initiatives are executed smoothly across multiple brands.


Our team has scaled companies from zero, day one.

Our community builds brands from zero as well. They are 6-7–8-9 figure DTC brands, We are proud to have a built thriving community from across the globe. We meet a few times a year IRL.

The DTC Growth Summit is our way of creating a focused environment where operators can sharpen their edge, break through growth plateaus, and connect with people who truly understand their journey.